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Case Study: Anja Buur Gottliebsen, Lulu Copenhagen, Denmark

LULU is a contemporary Danish designer accessories brand based in Copenhagen - the Scandinavian capital of design.





Being born and raised in Denmark, design is part of your DNA, and building a women's accessory company out of Copenhagen, design and thinking design automatically becomes the core part of your products, beliefs and business.


We believe good design tells a story in its simplicity and that it helps you express your design beliefs and statements. We also measure good design in being everlasting and true to both its use of materials and its surroundings. We also believe good design only exists due to high quality craftsmanship, a high level of detail, great materials and to everything around it from packaging to customer service.


Only a few years old but already available in department stores and high-end boutique shops, we are happy to have found a shared passion for design, art and fashion with a large group of women around the world. Women with an interest in unique ideas, great storytelling and high quality products to a very fair price.

LULU was founded by CEO Anja Gottliebsen & artist and designer Rasmus Ravn.


DiTEM take-aways


From the pilot workshop, Anja got more focused on attracting more visitors to the company’s website and to get high rankings on search engines.


She got help to develop a social media strategy as well as content planning.


From now on, Anja will focus more time on strategically positioning her company online focusing on keywords to positioning Lulu Copenhagen in a very competitive market – but strongly leaning on Danish Fashion and design traditions.


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