Case Study: Ilias Hatzis, Occanto, Greece
The company just finalized the design and production of two new products and tries to develop a campaign along with social media accounts in order to promote the new line of beers to their target group.
• The company didn’t have the expertise on certain marketing techniques regarding social media.
• Invest in Search Engine Machines and Google Ads to promote their new products.
• Learn engaging content writing to create a campaign of public tasting tests, relevant competition with promotional goods and sharing profound stories of personal testimonies by participants and knowledge behind the procedures of creating the new products.
• Create a compelling online strategy involving site visitors and potential customers.
• Build trust with visitors and participants by growing their knowledge behind the creation of the products.
• Create traffic to their website and as result create their audience.
• The company can now start successful campaigns.
• Implement efficient marketing based on the target group.
‘It was the first time that I participated in a course for digital technologies, but DiTEM really helped me to improve my skills in Social Media! New customers are coming!’