"The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein."

 

©2017 by DiTEM Digital Transformation of European Micro Enterprises. Proudly created with Wix.com

Search
  • DiTEM

Case Study: Theodore Afentras, Marks & Spencer, Greece

The company undertakes a wide range of marketing activities in order to increase conversions and sales. However, in order to keep a close and loyal relationship with the already existing customers, the company needs to have accurate data about spending patterns as well as private data in order to have a full impression of what the needs can be.


Problem


• The company was having trouble managing the vast amount of data derived from existing or potential customers.


Solution


• Better management and organizing of all the data and planning the next marketing activities of the company towards the clients’ needs.


Digital transformation


• Timely marketing activity

• Increase of conversions

• Loyal relationship with existing customers


Benefits


• The company can now predict customers’ behaviour and plan its next activities accordingly

• Implement efficient marketing based on the target group


General comment:


Theodore said:

‘I really liked the platform and the structure of the course!’




0 views